Amura was born from the heart of a family of fishermen from Barceloneta, created as a tribute to their legacy and the authentic flavours of the Mediterranean. The brand aims to capture the relationship between tradition and contemporary culture, translating the character of the neighbourhood into a distinctive restaurant experience.
The identity was built around combining references with an approachable visual language while developing a complete branding system covering naming, logo design, typography, graphic elements, colour palette, and art direction, creating a flexible identity capable of extending beyond the restaurant itself.
