- Category
- Visual Identity / Art Direction / Graphic Design
- Client
- Personal Project
- My Role
- I created this project to build a visual identity that reflects both how I express myself and how I approach design. As a naturally curious and highly visual designer, I’m drawn to experimentation, visual culture, and ideas with a subtle sense of humour. The goal was to create an identity that feels personal and expressive while remaining intentional, professional, and grounded.
- Year
- 2026
The logo takes its starting point from my surname, Vogel, the German word for “bird”, becoming a visual metaphor for observation, curiosity, and exploration. The eye represents how I look at the world, constantly searching for new possibilities, while the bird symbolises movement and discovery. These concepts come together in a simple illustrated mark paired with a clean sans serif wordmark, balancing a distinctive character with a grounded, contemporary feel.
Typography plays a central role throughout the identity. It becomes one of the main visual elements of the system, helping create consistency across different applications while allowing the more expressive elements of the identity to stand out. The result reflects curiosity and exploration, but always with intention, expressiveness and personality.
