The goal was to refresh the visual identity of Flytime Fest while staying connected to the visual language developed over previous editions. A key part of the brief was to differentiate the festival’s two main events: the three-day Flytime Fest and the one-day Rhythm Unplugged concert, giving each its own distinctive identity while keeping them part of the same organisation.
The creative direction evolved into two distinct visual identities. Flytime Fest explored a darker, high-energy aesthetic inspired by Nigerian artistic and musical culture, using gradients and graphic textures. Rhythm Unplugged adopted a more urban direction influenced by trap culture, built around a reduced colour palette and a strong chromatic language.
