- Category
- Art Direction / Graphic Design
- Client
- Flytime Fest
- My Role
- Working closely with the Senior Designer in The Others TV Studio, I contributed to the ideation and development of different creative concepts based on the brief, as well as their graphic execution across the campaign. My work included social media content, banners, billboards, individual artist posters, schedules, stage information, sponsor communications, and other event-related assets.
- Year
- 2025
The goal was to refresh the visual identity of Flytime Fest while staying connected to the visual language developed over previous editions. A key part of the brief was to differentiate the festival’s two main events: the three-day Flytime Fest and the one-day Rhythm Unplugged concert, giving each its own distinctive identity while keeping them part of the same organisation.
The creative direction evolved into two distinct visual identities. Flytime Fest explored a darker, high-energy aesthetic inspired by Nigerian artistic and musical culture, using gradients and graphic textures. Rhythm Unplugged adopted a more urban direction influenced by trap culture, built around a reduced colour palette and a strong chromatic language.
